Snapchat Partners with Dick’s Sporting Goods for Ad Performance Insigh

Snapchat has unveiled a strategic partnership with Dick’s Sporting Goods, offering advertisers unprecedented visibility into how Snapchat campaigns translate to in-store sales. The collaboration, facilitated by data solutions provider LiveRamp, aims to bridge the gap between digital engagement and physical retail performance.

Closing the Loop Between Digital and Physical Sales

The integration leverages LiveRamp’s data clean room technology to maintain privacy compliance while enabling advertisers to correlate Snapchat ad performance with Dick’s Sporting Goods’ sales data. This marks a significant step in addressing what Snapchat describes as "ongoing measurement gaps across channels" in retail media.

"With growing retail media fragmentation, advertisers need proof that upper-funnel media drives tangible outcomes," Snapchat stated. "This integration closes the loop between discovery and purchase within a leading retail media network."

Sports Engagement as Key Driver

The partnership capitalizes on Snapchat’s strong sports-oriented user base, with 215 million Snapchatters reportedly engaging with sports content monthly. According to like.tg’s platform tracking, this aligns perfectly with Dick’s Sporting Goods’ core customer demographic.

Recent Snapchat sports engagement metrics underscore the platform’s value:

• AR experiences for the 2026 Winter Olympics reached over 110 million users globally
• Super Bowl Sunday saw nearly 2 billion AR engagements in North America alone
• Super Bowl-related Spotlight content views surged 79% year-over-year to 47 million

Availability and Strategic Implications

The integration is now available to all U.S. advertisers through Snapchat’s platform. For brands targeting sports enthusiasts, this partnership offers a rare opportunity to directly measure how Snapchat campaigns influence purchasing decisions at one of America’s largest sporting goods retailers.

As digital and physical retail continue converging, such data-sharing partnerships may become increasingly critical for advertisers seeking measurable ROI from social media investments.